{"id":40,"date":"2026-11-15T07:41:34","date_gmt":"2026-11-15T07:41:34","guid":{"rendered":"https:\/\/bgdrinkware.com\/es\/?page_id=40"},"modified":"2026-11-15T07:41:34","modified_gmt":"2026-11-15T07:41:34","slug":"politica-de-confidencialidad","status":"publish","type":"page","link":"https:\/\/bgdrinkware.com\/es\/politica-de-confidencialidad\/","title":{"rendered":"Pol\u00edtica de confidencialidad"},"content":{"rendered":"<!-- Fuente: sitio principal, ID de p\u00e1gina 224 -->\n\n<style id=\"bgdw-core-embedded-heading\">\n.ast-article-single:has(.entry-content #bgdw-core-embedded-heading) > .entry-header,\n.ast-article-single:has(.entry-content #bgdw-core-embedded-heading) > [class*=\"ast-post-format-\"] > .entry-header {\n    display: none;\n}\n<\/style>\n<style id=\"bgdcp2-styles\">\n  main.bgdcp2{\n    --bgdcp2-ink:#173e36;\n    --bgdcp2-ink-soft:#45665e;\n    --bgdcp2-paper:#f8f4e9;\n    --bgdcp2-paper-deep:#eee7d8;\n    --bgdcp2-white:#fffdf8;\n    --bgdcp2-green:#0c3a30;\n    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.bgdcp2-legal__item{min-height:0}\n@media(max-width:1100px){.bgdcp2-hero__grid,.bgdcp2-boundary__grid,.bgdcp2-nda__inner{grid-template-columns:minmax(0,1fr)}.bgdcp2-hero__visual{max-width:640px}}\n@media(max-width:700px){.bgdcp2-hero{padding-top:calc(32px + var(--bg-page-overlay-offset,0px))}.bgdcp2 h1{font-size:clamp(36px,10vw,48px)}.bgdcp2-wrap{width:calc(100% - 40px)}.bgdcp2-index ol{grid-template-columns:minmax(0,1fr)}.bgdcp2-index li{border-right:0}.bgdcp2-index a{min-height:68px;padding:14px 16px}.bgdcp2-stage--reverse .bgdcp2-flow,.bgdcp2-stage--legal .bgdcp2-legal{grid-template-columns:minmax(0,1fr)}.bgdcp2-flow__item+.bgdcp2-flow__item{border-left:0;border-top:1px solid var(--bgdcp2-line)}.bgdcp2-nda{padding:28px 22px}.bgdcp2-stage h2{font-size:clamp(28px,8vw,36px);line-height:1.18}}\n@media(prefers-reduced-motion:reduce){.bgdcp2 *{animation:none!important;transition:none!important}}\n\n<\/style>\n\n<main class=\"bgdcp2\" aria-labelledby=\"bgdcp2-title\" lang=\"es\">\n  <a class=\"bgdcp2-skip\" href=\"#bgdcp2-content\">Saltar a los detalles de confidencialidad<\/a>\n\n  <header class=\"bgdcp2-hero\">\n    <div class=\"bgdcp2-wrap bgdcp2-hero__grid\">\n      <div class=\"bgdcp2-hero__copy\">\n        <p class=\"bgdcp2-eyebrow\">Protecci\u00f3n de la informaci\u00f3n del comprador<\/p>\n        <h1 id=\"bgdcp2-title\">Pol\u00edtica de confidencialidad<\/h1>\n        <p class=\"bgdcp2-hero__lead\">C\u00f3mo trata BG Drinkware la informaci\u00f3n no p\u00fablica de producto, dise\u00f1o, precios y cadena de suministro compartida para un proyecto B2B de vasos y botellas.<\/p>\n        <ul class=\"bgdcp2-meta\" aria-label=\"Datos de la pol\u00edtica\">\n          <li>En vigor desde el 8 de septiembre de 2026<\/li>\n          <li>\u00daltima actualizaci\u00f3n: 8 de septiembre de 2026<\/li>\n          <li>Un acuerdo de confidencialidad (NDA) firmado prevalece cuando sus t\u00e9rminos difieren<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"bgdcp2-hero__visual\">\n        <figure>\n          <img decoding=\"async\" src=\"https:\/\/bgdrinkware.com\/wp-content\/uploads\/2026\/09\/bg-drinkware-confidential-project-protection.webp\" alt=\"Tratamiento confidencial de los dise\u00f1os y archivos de proyecto del comprador\" title=\"Protecci\u00f3n de proyectos confidenciales en BG Drinkware\" width=\"1200\" height=\"1200\" fetchpriority=\"high\">\n          <figcaption>Los planos, especificaciones, dise\u00f1os y registros comerciales del comprador se tratan como materiales confidenciales del proyecto.<\/figcaption>\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <section class=\"bgdcp2-boundary\" aria-labelledby=\"bgdcp2-boundary-title\">\n    <div class=\"bgdcp2-wrap bgdcp2-boundary__grid\">\n      <div>\n        <h2 id=\"bgdcp2-boundary-title\">La confidencialidad empresarial y los datos personales tienen fines distintos<\/h2>\n        <p>Esta p\u00e1gina trata la informaci\u00f3n confidencial de proyectos B2B. Los datos personales recopilados mediante formularios, correo electr\u00f3nico y el uso del sitio web se tratan en nuestra pol\u00edtica de privacidad.<\/p>\n      <\/div>\n      <div class=\"bgdcp2-boundary__links\">\n        <a class=\"bgdcp2-boundary__link\" href=\"\/privacy-policy\/\"><span>Datos personales<\/span><strong>Leer la pol\u00edtica de privacidad<\/strong><\/a>\n        <a class=\"bgdcp2-boundary__link\" href=\"#nda-contact\"><span>Opci\u00f3n contractual<\/span><strong>Solicitar un NDA<\/strong><\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <nav class=\"bgdcp2-index bgdcp2-wrap\" aria-label=\"Secciones de la pol\u00edtica de confidencialidad\">\n    <strong class=\"bgdcp2-index__label\">Mapa de la pol\u00edtica<\/strong>\n    <ol>\n      <li><a href=\"#protected-information\">Qu\u00e9 protegemos<\/a><\/li>\n      <li><a href=\"#permitted-use\">C\u00f3mo se usa<\/a><\/li>\n      <li><a href=\"#controlled-access\">Qui\u00e9n puede acceder<\/a><\/li>\n      <li><a href=\"#information-lifecycle\">C\u00f3mo se gestiona<\/a><\/li>\n      <li><a href=\"#legal-boundaries\">L\u00edmites legales<\/a><\/li>\n    <\/ol>\n  <\/nav>\n\n  <div class=\"bgdcp2-main\" id=\"bgdcp2-content\" tabindex=\"-1\">\n    <div class=\"bgdcp2-wrap\">\n      <section class=\"bgdcp2-intro\" aria-label=\"Alcance de la pol\u00edtica\">\n        <p class=\"bgdcp2-intro__label\">Finalidad y alcance<\/p>\n        <div class=\"bgdcp2-intro__copy\">\n          <strong>La informaci\u00f3n del proyecto se usa para evaluar y ejecutar el proyecto para el que se comparti\u00f3.<\/strong>\n          <p>Esta pol\u00edtica de confidencialidad se aplica a la informaci\u00f3n recibida a trav\u00e9s de nuestro sitio web, correo electr\u00f3nico, reuniones, muestreo, desarrollo de producto y conversaciones comerciales. Si un NDA firmado, un presupuesto, una orden de compra u otro contrato aceptado contiene t\u00e9rminos de confidencialidad distintos, prevalece ese documento.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-stage\" id=\"protected-information\">\n        <div class=\"bgdcp2-stage__head\">\n          <span class=\"bgdcp2-stage__number\">01 \u00b7 INFORMACI\u00d3N PROTEGIDA<\/span>\n          <h2>Qu\u00e9 tratamos como confidencial<\/h2>\n          <p>La protecci\u00f3n depende de la naturaleza y el contexto de la informaci\u00f3n, no solo de que cada archivo lleve una marca de confidencialidad.<\/p>\n        <\/div>\n        <div class=\"bgdcp2-stage__body\">\n          <ul class=\"bgdcp2-cards\">\n            <li class=\"bgdcp2-card\"><strong>Producto e ingenier\u00eda:<\/strong><span>conceptos, planos, archivos CAD, medidas, especificaciones, listas de materiales y detalles de producto no publicados.<\/span><\/li>\n            <li class=\"bgdcp2-card\"><strong>Marca y embalaje:<\/strong><span>logotipos, dise\u00f1os, est\u00e1ndares de color, maquetas de embalaje, materiales de campa\u00f1a y materiales de lanzamiento.<\/span><\/li>\n            <li class=\"bgdcp2-card\"><strong>Informaci\u00f3n comercial:<\/strong><span>precios objetivo, presupuestos, previsiones, cantidades de pedido, fechas de lanzamiento, planes de mercado y registros de negociaci\u00f3n.<\/span><\/li>\n            <li class=\"bgdcp2-card\"><strong>Calidad y cadena de suministro:<\/strong><span>comentarios sobre muestras, criterios de inspecci\u00f3n, informes de ensayo, an\u00e1lisis de defectos, acciones correctivas e informaci\u00f3n no p\u00fablica de socios.<\/span><\/li>\n          <\/ul>\n          <p class=\"bgdcp2-note\">Una marca de confidencialidad deja claro el tratamiento previsto. Tambi\u00e9n protegemos la informaci\u00f3n sin marcar cuando su naturaleza y el contexto del proyecto muestran que no es p\u00fablica.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-stage bgdcp2-stage--reverse\" id=\"permitted-use\">\n        <div class=\"bgdcp2-stage__head\">\n          <span class=\"bgdcp2-stage__number\">02 \u00b7 USO PERMITIDO<\/span>\n          <h2>Limitado al proyecto solicitado<\/h2>\n          <p>La informaci\u00f3n solo se usa en la medida razonablemente necesaria para la evaluaci\u00f3n, el presupuesto, el desarrollo, la producci\u00f3n, la entrega y la atenci\u00f3n del pedido.<\/p>\n        <\/div>\n        <div class=\"bgdcp2-stage__body\">\n          <ul class=\"bgdcp2-checks\">\n            <li>Evaluar la viabilidad de fabricaci\u00f3n, los materiales, los costes, los plazos, las pruebas y los requisitos de mercado indicados.<\/li>\n            <li>Preparar presupuestos, prototipos, muestras, moldes, instrucciones de producci\u00f3n y embalaje.<\/li>\n            <li>Realizar la inspecci\u00f3n, el env\u00edo, la documentaci\u00f3n y una investigaci\u00f3n posventa autorizada.<\/li>\n            <li>Cumplir las obligaciones legales, regulatorias, de auditor\u00eda o contractuales relacionadas con el proyecto.<\/li>\n          <\/ul>\n          <p class=\"bgdcp2-note\">No usamos a sabiendas el dise\u00f1o confidencial de un comprador para fabricar o comercializar un producto para otro cliente sin permiso por escrito.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-stage bgdcp2-stage--expanded bgdcp2-stage--access\" id=\"controlled-access\">\n        <div class=\"bgdcp2-stage__head\">\n          <span class=\"bgdcp2-stage__number\">03 \u00b7 ACCESO CONTROLADO<\/span>\n          <h2>El acceso sigue el principio de necesidad de conocer<\/h2>\n          <p>Puede ser necesario que los archivos confidenciales lleguen m\u00e1s all\u00e1 de un solo vendedor para completar un presupuesto o un pedido.<\/p>\n        <\/div>\n        <div class=\"bgdcp2-stage__body\">\n          <p>Solo se da acceso cuando el trabajo de un destinatario requiere la informaci\u00f3n. Las categor\u00edas de destinatarios pueden incluir:<\/p>\n<ul class=\"bgdcp2-checks\">\n  <li>Personal de BG Drinkware y f\u00e1bricas aprobadas que trabajan en el proyecto.<\/li>\n  <li>Proveedores de componentes, decoraci\u00f3n y embalaje que preparan elementos aprobados del pedido.<\/li>\n  <li>Laboratorios, proveedores de inspecci\u00f3n y asesores profesionales que apoyan la verificaci\u00f3n o el trabajo contractual.<\/li>\n  <li>Proveedores de TI, documentaci\u00f3n y log\u00edstica que dan soporte a los archivos del proyecto o a la entrega.<\/li>\n<\/ul>\n          <p>Se espera que los destinatarios protejan la informaci\u00f3n mediante obligaciones contractuales, deberes profesionales o controles internos adecuados a su funci\u00f3n. El acceso debe limitarse a la finalidad del proyecto y a la informaci\u00f3n razonablemente necesaria para esa funci\u00f3n.<\/p>\n          <p class=\"bgdcp2-note\">Antes de enviar planos sensibles o dise\u00f1os no publicados, p\u00eddanos que confirmemos el canal del proyecto. Firme primero un NDA cuando el proyecto lo requiera.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-stage bgdcp2-stage--reverse\" id=\"information-lifecycle\">\n        <div class=\"bgdcp2-stage__head\">\n          <span class=\"bgdcp2-stage__number\">04 \u00b7 CICLO DE VIDA DE LA INFORMACI\u00d3N<\/span>\n          <h2>De la recepci\u00f3n a la conservaci\u00f3n o la eliminaci\u00f3n<\/h2>\n          <p>Ning\u00fan sistema electr\u00f3nico o f\u00edsico puede prometer una seguridad absoluta. Aplicamos controles destinados a reducir el acceso, el uso y la divulgaci\u00f3n innecesarios.<\/p>\n        <\/div>\n        <div class=\"bgdcp2-stage__body\">\n          <div class=\"bgdcp2-flow\" aria-label=\"Ciclo de vida de la informaci\u00f3n confidencial\">\n            <div class=\"bgdcp2-flow__item\"><span>Recibir<\/span><strong>Identificar el proyecto<\/strong><p>Vincular los archivos con el comprador, el presupuesto o el contexto del pedido.<\/p><\/div>\n            <div class=\"bgdcp2-flow__item\"><span>Usar<\/span><strong>Limitar la finalidad<\/strong><p>Compartir solo lo razonablemente necesario para realizar el trabajo.<\/p><\/div>\n            <div class=\"bgdcp2-flow__item\"><span>Conservar<\/span><strong>Guardar los registros necesarios<\/strong><p>Dar soporte a los pedidos, la revisi\u00f3n de calidad, las obligaciones legales y el seguimiento acordado.<\/p><\/div>\n            <div class=\"bgdcp2-flow__item\"><span>Cerrar<\/span><strong>Devolver o eliminar<\/strong><p>Evaluar las solicitudes frente a los contratos, la ley y las limitaciones t\u00e9cnicas.<\/p><\/div>\n          <\/div>\n          <p>Conservamos la informaci\u00f3n solo mientras exista una necesidad del proyecto, de registro o legal. Entre los factores pertinentes est\u00e1n la fase del proyecto, los documentos de pedido aceptados, los registros de calidad, las necesidades de reposici\u00f3n y las posibles disputas.<\/p>\n<p>Un comprador puede solicitar la devoluci\u00f3n o la eliminaci\u00f3n de sus archivos confidenciales. Evaluamos cada solicitud frente a las obligaciones legales, los registros que debemos conservar y los l\u00edmites de los sistemas de copia de seguridad o archivo.<\/p>\n          <p>Si detectamos un acceso no autorizado que afecte de forma importante a la informaci\u00f3n del proyecto, evaluaremos las circunstancias. Nos comunicaremos con el comprador afectado cuando el contrato o la ley aplicables lo exijan.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-stage bgdcp2-stage--expanded bgdcp2-stage--legal\" id=\"legal-boundaries\">\n        <div class=\"bgdcp2-stage__head\">\n          <span class=\"bgdcp2-stage__number\">05 \u00b7 L\u00cdMITES LEGALES<\/span>\n          <h2>Titularidad, exclusiones y divulgaci\u00f3n obligatoria<\/h2>\n          <p>El tratamiento confidencial no transfiere la propiedad intelectual ni impide la divulgaci\u00f3n que exige la ley.<\/p>\n        <\/div>\n        <div class=\"bgdcp2-stage__body\">\n          <div class=\"bgdcp2-legal\">\n            <div class=\"bgdcp2-legal__item\"><h3>Titularidad<\/h3><p>Cada parte conserva la propiedad intelectual y los materiales que pose\u00eda antes del proyecto. La divulgaci\u00f3n no otorga ninguna licencia, salvo el permiso limitado necesario para evaluar o ejecutar el proyecto.<\/p><\/div>\n            <div class=\"bgdcp2-legal__item\"><h3>Derechos creados en el proyecto<\/h3><p>Los resultados del proyecto pueden incluir moldes, muestras, planos y dise\u00f1os. Su titularidad se determina por el presupuesto aceptado, la orden de compra, el NDA u otro contrato.<\/p><\/div>\n            <div class=\"bgdcp2-legal__item\"><h3>Divulgaci\u00f3n obligatoria<\/h3><p>Si la ley, un tribunal o una autoridad competente exigen la divulgaci\u00f3n, podemos facilitar la parte razonablemente requerida. Cuando la ley lo permita y sea factible, avisaremos antes al comprador afectado.<\/p><\/div>\n            <div class=\"bgdcp2-legal__item\"><h3>Publicidad<\/h3><p>No publicaremos a sabiendas el dise\u00f1o confidencial, los activos de marca ni la identidad del proyecto de un comprador con fines de marketing sin permiso por escrito.<\/p><\/div>\n          <\/div>\n          <p><strong>La informaci\u00f3n no es confidencial cuando podamos demostrar razonablemente uno de los siguientes supuestos:<\/strong><\/p>\n<ul class=\"bgdcp2-checks\">\n  <li>Pas\u00f3 a ser p\u00fablica sin incumplimiento de una obligaci\u00f3n.<\/li>\n  <li>Ya la conoc\u00edamos legalmente sin restricci\u00f3n de confidencialidad.<\/li>\n  <li>La recibimos legalmente de un tercero sin restricci\u00f3n de confidencialidad.<\/li>\n  <li>La desarrollamos de forma independiente sin usar la informaci\u00f3n confidencial del comprador.<\/li>\n  <li>El comprador aprob\u00f3 su divulgaci\u00f3n por escrito.<\/li>\n<\/ul>\n          <p>Un NDA o un contrato aceptado puede fijar un plazo de protecci\u00f3n concreto. Si no lo hace, el tratamiento confidencial contin\u00faa mientras la informaci\u00f3n siga sin ser p\u00fablica y se entienda razonablemente como confidencial. Las exclusiones anteriores y la ley aplicable siguen vigentes.<\/p>\n        <\/div>\n      <\/section>\n\n      <section class=\"bgdcp2-nda\" id=\"nda-contact\" aria-labelledby=\"bgdcp2-nda-title\">\n        <div class=\"bgdcp2-nda__inner\">\n          <div>\n            <span class=\"bgdcp2-nda__number\">06 \u00b7 NDA Y CANAL DEL PROYECTO<\/span>\n            <h2 id=\"bgdcp2-nda-title\">Solicite un NDA antes de compartir archivos sensibles<\/h2>\n            <p>Para dise\u00f1os no publicados, mecanismos propios, datos de moldes u otra informaci\u00f3n sensible, pida primero un NDA firmado. Confirme el canal de env\u00edo antes de mandar el conjunto completo de archivos.<\/p>\n          <\/div>\n          <div class=\"bgdcp2-nda__actions\">\n            <a class=\"bgdcp2-btn\" href=\"mailto:ran@bluegreencup.com?subject=BG%20Drinkware%20NDA%20Request\">Enviar una solicitud de NDA por correo<span aria-hidden=\"true\">\u2192<\/span><\/a>\n            <a class=\"bgdcp2-btn bgdcp2-btn--ghost\" href=\"tel:+8615158919004\">Llamar al +86 151 5891 9004<span aria-hidden=\"true\">\u2192<\/span><\/a>\n          <\/div>\n        <\/div>\n      <\/section>\n\n      <nav class=\"bgdcp2-related\" aria-label=\"Pol\u00edticas relacionadas\">\n        <strong>Pol\u00edticas relacionadas<\/strong>\n        <a href=\"\/privacy-policy\/\">Pol\u00edtica de privacidad<\/a>\n        <a href=\"\/after-sales-policy\/\">Pol\u00edtica de posventa<\/a>\n        <a href=\"\/shipping-policy\/\">Pol\u00edtica de env\u00edo<\/a>\n      <\/nav>\n    <\/div>\n  <\/div>\n<\/main>\n\n<script>(function(){const 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